How to Create Compelling Offers
Offers are the currency of customer engagement. A well-crafted offer doesn't just give away a discount — it creates urgency, delivers value, and gives customers a reason to walk through your door. On 1Mint Club, creating offers is fast, flexible, and enhanced by AI.
This guide walks you through creating offers using the offer creation modal, including setting up discount types, configuring validity periods, leveraging AI to generate descriptions and terms, and setting up QR codes for easy in-store redemption.
Before You Start
- An active 1Mint Club partner account
- Your business profile completed (the AI uses your industry for context)
- A clear idea of what you want to offer (discount type, amount, duration)
Create a New Offer
Navigate to the Offers page
Click "Offers" in your dashboard sidebar. You'll see a list of all your existing offers (if any) with their status, discount details, and validity dates. This is your offer management headquarters.
Open the Create Offer modal
Click the "Create Offer" button to open the creation modal. This streamlined form lets you set up a complete offer in just a few minutes. Every field is designed to capture exactly what customers need to know.
Define Your Offer Details
Write a compelling title
Your offer title is the headline — it should be clear, specific, and enticing. "20% Off Your Next Visit" is better than "Discount Available." "Buy One Get One Free on All Pastries" is better than "BOGO Deal." Be specific about what the customer gets and how much they save.
The best offer titles include a number and a benefit. "Save $15 on orders over $50" performs better than "Discount on large orders" because it sets clear expectations.
Add a description (or let AI write it)
The description provides context and excitement around your offer. You can write it yourself or click the "Auto-generate" button to let 1Mint Club's AI create a professional, persuasive description based on your offer title and business type. The AI-generated description is fully editable.
Choose your discount type and value
Select between "Percentage" (e.g., 20% off) or "Fixed Amount" (e.g., $10 off). Then enter the discount value. Percentage discounts work well for higher-priced items, while fixed amounts are more tangible for lower price points. Choose whatever resonates best with your typical customer.
Set Validity and Terms
Configure the validity window
Set the "Valid From" and "Valid Until" dates to define when the offer is available. You can also set an "Offer Validity Period" in days (1–365), which defines how long a customer has to use the offer after receiving it. This is different from the global dates — it creates individual deadlines for each recipient.
Creating individual validity periods (e.g., "7 days from receipt") creates personal urgency without requiring a hard global deadline. Customers feel like the clock is ticking just for them.
Add terms and conditions
Every offer needs clear terms. You can write them yourself or use the "Auto-generate" button to create professional terms based on your industry and offer details. AI-generated terms cover common clauses like "one per customer," "cannot be combined with other offers," and relevant legal language for your industry.
Add Visuals and Publish
Upload an offer image
A compelling image makes your offer stand out. Upload a photo of your product, a branded graphic, or a lifestyle image that represents the offer. This image appears on the offer card that customers see — first impressions matter.
Use bright, high-quality images with minimal text. The offer details are already in the title and description — let the image create an emotional connection.
Save your offer
Click "Create" to publish your offer. It's now live and available for use in campaigns or for customer browsing. You can edit any offer details later by clicking the edit icon on the offer card.
Use QR Codes for In-Store Redemption
Generate a QR code for your offer
Every offer can have a QR code for easy in-store redemption. Click the QR code icon on any offer card to view or download its unique QR code. This code links directly to the offer and can be scanned using the Redemptions page scanner.
Display and scan QR codes
Print the QR code and display it in-store, or share it digitally through social media and messaging. When a customer presents the code, your staff can scan it from the Redemptions page to instantly validate and record the redemption. The system automatically updates the coupon status and records the engagement.
Place QR codes at checkout counters, on receipts, or on table tents. The easier you make it to scan, the higher your redemption rate will be.
Wrapping Up
You're now equipped to create offers that drive real action. From AI-powered descriptions to QR code redemptions, 1Mint Club gives you everything you need to craft and deliver compelling deals. To maximize the impact of your offers, pair them with targeted campaigns. Check out our guide on "How to Use Analytics to Grow Your Business" to learn how to measure what's working.